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16:03

No, Facebook isn't building an Apple Music rival

Facebook has big plans for music, but a streaming service isn’t on the agenda.

Instead, the social network is talking to the major record labels about licensing music videos to put in your News Feed. According to the New York Times, Facebook has no interest in taking on Apple Music or Spotify—its sights are set on YouTube, which has more than a billion users who rack up billions of video views per day.

Videos on Facebook garner more than a billion views per day, though the network uses autoplay, which likely sends that number higher than it would be otherwise. But Facebook has 1.4 billion monthly active users who might watch just as many videos as YouTubers do, if the content is there.

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