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News you can lose: The last name in Apple analysis

The big WWDC keynote was more than a week ago but we’re just now getting the most definitive analysis on it, brought to you by an analyst with his finger on the pulse of…

No, just kidding, it’s Rob Enderle.

“Hearing Crickets at Apple’s WWDC and a Pin Drop in the Senate.” (Tip o’ the antlers to Shawn King.)

Apple is becoming more and more like a typical tech firm—that is, long on technology and short on magic.

Hey. Hey, Rob. Rob. Hey.


Magic isn’t real.

People pay this guy for technology advice and he thinks magic is real. Unbelievable.

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