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15:32

Apple’s pitiful Beats Back to School promotion is slightly less pitiful this year

If you’re a college student who’s thinking of getting one of the new MacBooks for the fall semester, the Apple Store probably isn’t the best place to buy it. And as has been the case for the past several years, Apple’s 2018 Back to School promotion isn’t going to be much of a help, though it is slightly better than last year’s offer.

Students buying the new MacBook Pro, MacBook, MacBook Air, iMac or iMac Pro, or Mac Pro will get to choose from a free pair of Beats Solo3 Wireless ($300), Powerbeats 3 Wireless ($200), or Beats X ($150) headphones. Of note, the offer includes the new Apple Store-exclusive Pop Collection colors.

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Don't be the product, buy the product!

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